It really is a rescue for Thomas Cook's community of high-street shops, however will perhaps not conserve the brand name that is 178-year-old.
But have John and Irene Hays, the wife and husband group whoever business is purchasing the 555 stores, bitten down significantly more than they are able to chew?
Today, Hays Travel has 190 stores, with yearly product sales of Ј1bn and pre-tax earnings of Ј10m.
But its purchase for the Thomas Cook community for the undisclosed amount represents a huge expansion for a business that is additionally significantly less well known than its unsuccessful bigger rival.
Also it comes at a right time once the method customers buy holiday breaks is changing - with several choosing to book on line instead of getting the hassle of a vacation towards the stores.
The backdrop to Thomas Cook's collapse implies it really is a intimidating task.
The seeds regarding the demise were sown more than about ten years ago whenever Thomas Cook itself embarked for a major expansion, swallowing up package holiday firm MyTravel and soon after buying the Co-op's system of high-street travel companies.
That legacy left it saddled with debts of Ј1.6bn and, for many administration's efforts to refocus the company, struggling to endure a trading that is increasingly tough - with need struck by facets which range from political uncertainty to this past year's heatwave summer time.
The purchase regarding the shops by Hays has got the advantageous asset of perhaps perhaps perhaps not being funded by financial obligation.
Julie Palmer, partner at restructuring professionals Begbies Traynor, believes that in lots of ways it seems such as for instance a "savvy deal" for Hays, picking right on up the stores for an excellent cost from liquidators and making the brand new owners able to renegotiate rents with landlords.
But she said there have been concern markings throughout the logic behind it.
"You've got to wonder exactly just what Hays' plan is and exactly how they make it a success," she said.
"Has the travel company been gung-ho in attempting to secure a low priced deal without myukrainianbrides.org - find your russian bride evaluating the viability of dealing with these shops?"
Thomas Cook's latest annual outcomes, within the 12 months towards the end of September 2018, revealed great britain trip operator unit of the business expanded profits to simply under Ј2bn.
However the unit turned loss-making with what had been an extremely competitive marketplace for last second summer deals - and on the duration it shut 100 underperforming stores.
Half-year outcomes published earlier in the day this current year revealed pressure that is continuing income.
Just before its collapse, Thomas Cook was being arranged for the complex rescue involving Chinese conglomerate Fosun which may have divided the trip operator part associated with the company from its more lucrative flight - a deal that in the long run failed to ensure it is within the line.
Its liquidation ended up being surrounded in debate within the millions in wage and bonuses compensated towards the organization's bosses through the years.
This new owner of Thomas Cook's shops seems like a rather various possibility.
Created in Seaham, County Durham, Hays Travel boasts of having grown product product sales from Ј812 in its very very first 12 months of company to a lot more than Ј1bn year that is last.
Now located in Sunderland, Irene Hays notes that it doesn't have "grandiose hq within the City" and that she and her spouse "don't spend ourselves a ton of money".
While acknowledging doubts within the deal additionally the sector all together, she believes the expansion will be described as a success.
A enlargement that is previous years ago saw Hays dual in proportions utilizing the purchase regarding the more upmarket southern-based Bath Travel.
Mr and Mrs Hays remember it was described into the trade press since the same in principle as Greggs Patisserie that is buying Valerie a comparison maybe perhaps not intended as a match but evidently a badge of pride for them.
It really is an anecdote that shows a self-confidence in a much and further larger expansion.
The couple acknowledge "some presssing issues" concerning the company they have been now purchasing, having seemed through its records.
they state they will "have a look" during the shops but there are no intends to shut any.
"Our company is inquired in regards to the loss of the high-street a lot - we've been expected for several years," Mrs Hays told reporters on a call following the deal ended up being established.
"But we think we do something in a different way to many other individuals."